STUDIO MAL is the online destination dedicated to the work of Mariella Agapiou, a researcher, strategist and writer. she also goes by MAL.
MARIELLA’s career began in brooklyn, launched in london and cemented itself in dubai; starting out in marketing and journalism before utilising her strategic storytelling skills for brands in-house.
with both a creative and analytical mind, MARIELLA is able to execute all kinds of projects. and as a third-culture kid – a cypriot girl born and raised in south london – she has a global sensibility that allows her to think a little differently to her peers.
MARIELLA’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, beauty to business, women to weed, travel to tech. she has also acted as marketing lead for clients, working on everything from ideation to creation. on any given day you might find her working on TOV, social or editorial strategy, insights and research, writing and editing, or even art direction and brand identity.
in the past, MARIELLA has held positions at independent publications such as TWIN magazine (where she was online editor), and has been published in the likes of bustle, DAZED MEDIA, ELLE UK, the daily telegraph, the spaces magazine, grazia middle east and the mail online. all while also working at and creating content for appear here, gomi, curio, INDUSTRIE, LN-CC, finery, browns london and MATCHESFASHION.COM in london, and ounass, level shoes, glow getters, florence owens and ATTUALE in dubai.
you can also find trend reports and culture/consumer insight articles with her byline on LS:N global, canvas8, BEAUTYMATTER and adorn — for the US, UK and middle eastern markets.
having worked in the luxury fashion space for over ten years, MARIELLA now focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her femtech-inclined clients or writing about women’s health and well-being.
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