STRATEGY – STUDIO MAL

CONTENT STRATEGY FOR KIT.STUDIOS —
working closely with the founder of the global agency curating cultural impact in the hair industry to outline the TOV, editorial and social media strategy. ALSO managing, creating and editing content.

CONTENT STRATEGY FOR ATTUALE —
the sustainable online shopping destination launched with a consciously curated edit of emerging and minimalist designers, new to the middle east region. working collaboratively with the founder and creative director on TOV and strategy, before writing all content on the ecom site. ALSO creating and managing the editorial and social media output.

SOCIAL MEDIA STRATEGY FOR APPEAR HERE —
carried out a deep-dive into the following, content and competitors of the world's leading marketplace for retail space to put together a social media strategy. ALSO creating and managing social media content along with writing editorial pieces and producing shoots.

SOCIAL MEDIA STRATEGY FOR ARWA AL BANAWI —
hired by the dubai-based MAD JUICE creative agency to decipher a social strategy for the saudi fashion designer and her brand.