RESEARCH – STUDIO MAL

CULTURAL NAVIGATION FOR THE FUTURE LABORATORY —
a research project to identify the future of shopping destinations and to define what this global change will mean to the SWANA region, with a focus on DXB. ALSO macro and micro trend validation and curation of global partners for the client to explore and connect with: these partners were selected with the strategic approach to position the client as a 360° lifestyle destination.

RESEARCH PROJECT FOR ULTRA VIOLET FUTURES —
working with the (only) women's health trend forecasters on, FEMTECH FUTURES 2035, an ambitious endeavour by the agency to chart the macro forces and speculative future of women's health over the next decade. ALSO writing up the report.

THE TOP 30 INFLUENTIAL WOMEN+ IN HAIR FOR KIT.STUDIOS —
conducting research for KIT to launch its first research report highlighting the women+ killing it in the industry, just in time for international women's day 2022.

DEEP DIVE FOR HAPPY FREELANCERS CO —
researching the importance of play and movement for optimal work/life balance, especially for digitally inclined nomads.

MARKET RESEARCH FOR ADORN INSIGHTS —
conducting a deep-dive into the middle east jewellery market with a specific focus on DXB for the global authority on change in the jewellery industry, adorn. ALSO looking at how shifting consumer behaviour is driving change in DXB and beyond, as well as writing a comprehensive guide to shopping for jewels in the UAE.