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TONE + COPY FOR PROJECT BYOUTY —
TOV, website copy, automated emails, product descriptions, and blog articles for the UAE-based online destination for conscious beauty and well-being... "vaginal health is one of those topics people with ovaries like to gloss over. for sure, opening a conversation with 'my vagina is not happy right now, ladies – I have the worst yeast infection,” might not seem like the most natural progression from last night’s antics, but it certainly deserves the discourse.'"


COPYWRITING FOR GOMI —
website copy, blog articles, and newsletters for the sustainable speaker studio based in brighton... "when recycling is featured in a product’s design, future possibilities are endless. and carbon footprints are kept to a minimum. sound’s simple, no? it can be — consume consciously."


PRODUCT COPY FOR OUANSS —
headhunted by the al tayer group from MATCHESFASHION.COM to help them launch the UAE's first online shopping destination for luxury fashion. working with the product copy team to decipher the TOV before writing product descriptions prior to the launch in 2017. ALSO working with the copy team again, later in MALs freelance era.


COPY FOR FLORENCE OWENS —
product copy and press releases for the après-beach brand with a strong sustainable stance from studio K LLC and kristin nystrom.

COPYWRITING FOR LEVEL SHOES —
TOV refresh, weekly homepage copy, press releases, and marketing copy for the chalhoub group-owned luxury fashion footwear destination.


VOICE AND COPY FOR ATTUALE —
from automated emails to brand bios, product copy to press releases - all copy on ecom platform was written by MAL prior to the minimalist slow fashion destination's launch back in 2020 ... "ATTUALE is a mood. it's more than a moment. it's the investment piece that calls to be worn season after season. ATTUALE is transparent. it's considered. it's a carefully curated edit of brands that carry the same ethos and ethics. ATTUALE is empowered. she is intrigued. she is passionate. ATTUALE is trendless."

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