CASE STUDY FOR CANVAS8 —
jil sander, the sleek, sophisticated brand with a storied history, is often lauded for its minimalism, but its creative efforts demonstrate how luxury can be so much more than quiet. in doing so, it is attracting younger consumers who are looking to add individualism into the mix.
ARTICLE FOR BEAUTYMATTER —
while women’s health has been misunderstood, mistreated, and misdiagnosed for centuries, the term 'femtech' was only introduced in 2016 to describe the then-emerging market. but as the industry grows, a new wave of brands — gen Z founded and funded — are starting to take up space, and they have much
more than profit and product in mind.
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